Many of the early International Typographic style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Examples of Swiss Typography
Monday 7 February 2011
Swiss Style
Swiss Style, also known as the International Typographic Style, is a graphic design style developed in Switzerland in the 1950's. This style emphasises cleanliness, readability and objectivity. Characteristics of the style are asymmetric layouts, use of grids, sans serif typefaces like Akzidenz Grotesk. The style is also associated with a preference for photography in place of illustrations or drawings.
Many of the early International Typographic style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Examples of Swiss Typography
Many of the early International Typographic style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Examples of Swiss Typography
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