This is the Typeface i will be using for the Logo of my restaurant.

Mutton Quad Typeface

Here is the 3D typeface that i have designed for Mutton quad. These are only the rough visuals, so now i am going to make them into vectors on illustrator.

3D Typography

There are many different styles of 3D typography, so choosing one may take a while.

This first piece of 3D type has been built up by duplicating and placing together the same letters over and over again. This is one option i could possible use for creating my 3D type, but i am not totally sure whether i want to create a hand crafted typeface or a screen based one.

I have included these two images in my research as it shows the possibilities of how 3D typography could be incorporated into my restaurant design.  The Logo for my restaurant could be raised off the wall like the typography shown in the first image or be spread about outside the entrance of the restaurant. 

This is a typeface that someone has created from scratch by using graph paper. This paper allows you to create 3D objects,  all of which are at the right proportion. Out of all of these different methods of creating 3D type i am drawn more to this one. I with develop my own typeface and then create it in illustrator.

I have decided to keep the name of my restaurant as Mutton Quad. The theme of my restaurant will be based around 3D type, including the logo. I have decided to use 3D type rather than 2D, as i have never experimented with this in any of my other projects and i feel as though now is the perfect time. Another reason why i have decided on using 3D type is because after researching into what 'Mutton Quad' actually is i found many samples of metal type, which is also 3D. I plan on taking this old method of typography and giving it a modern twist, making it more irrelevant to my target audience.

These are some examples of the metal type i came across.

On this picture you can see how the typography is 3D. This is where i initially thought of having my restaurant themed around 3D typography, which will also work nicely with my title 'Mutton Quad'. Now i will start to look at modern 3D typography and see where that takes me.

Swiss Style

Swiss Style, also known as the International Typographic Style, is a graphic design style developed in Switzerland in the 1950's. This style emphasises cleanliness, readability and objectivity. Characteristics of the style are asymmetric layouts, use of grids, sans serif typefaces like Akzidenz Grotesk. The style is also associated with a preference for photography in place of illustrations or drawings. 


Many of the early International Typographic style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.


Examples of Swiss Typography

Inspiration - existing restaurants

Researching into some existing restaurants i came across some pretty extreme designs.  The restaurant below is actually situated up a tree. This unusual restaurant started life as an ad campaign for Yellow, a New Zealand company similar to the Yellow Pages. The idea was to build a restaurant in a tree using only resources listed in the company’s directories. 

Personally, I find this restaurant very bazar, but this is the reason why it makes the restaurant rememberable and makes people want to go and eat there. 

Tree House Restaurant (New Zealand)

Another extreme restaurant is situated in Miami and is known as the BED restaurant. BED is known to be one of the most relaxing dining spots in the city of Miami. The restaurant contains large mattresses covered with mounds of pillows, allowing you to relax with a partner or a small party. At this restaurant you place your shoes in a cubby and put on BED’s complimentary socks.  Trance music and slow-motion videos are projected onto screens attempting to soothe you, as do creative drinks like the blackberry julep, a new, fresh-fruit take on the mint julep.

I like the idea of having slow motion videos projected on to certain screens in the restaurant. This is an idea i will keep in mind for my typographical restaurant. I also like the idea of the restaurant having its own "soothing" drink. This to me helps enforce the theme of the restaurant to a hole new level.

BED Restaurant (Miami)

The Undersea Restaurant is situated 5 metres below the sea level of the Indian Ocean. This is surrounded by a coral reef and is encased in clear acrylic, giving the diners a 270 degree view of panoramic underwater views. This restaurant is known to be the first ever transparent undersea restaurant in the world.

I think the idea of this restaurant is really awesome, but i personally would not like to wine and dine 5 metres under the sea! 

Undersea Restaurant (Maldives)

In this restaurant, you sit on a toilet and eat from a toilet shaped bowl. How bazar does that sound? Although i would never make the seats in my restaurant into toilets seats this restaurant has opened my mind to the extremes of what the interior of my restaurant could look like.

Modern Toilet Restaurant (Talwan)

Target Audience

I am wanting my restaurant to appeal to the younger generation (18-25 years). This means that the name of my restaurant must be eye catching and rememberable. I am not to keen on the working title "Mutton Quad", so i will look into the different areas of typography and see if i can gain any names from that.

I plan to traget this audience by making the theme of my restaurant very funky and modern. To achieve this look i will be researching into existing restaurants, to see the layout and identity they have decided to use. Also i will look into the different styles of typography to gain inspiration.