Typefaces

Second menu idea

This menu design follows the same inner layout but has a different die cut on the front cover.

First menu idea

On this menu design i have used a die cut in between the letters 'A' and 'D' in the word Quad. This triangular die cut then flows onto the inner pages of my gate folded menu. This then creates a nice position for my sub headings to be placed. 

On the inside pages i have used the idea of 'hanging' type. This looks minimalist but also gives the menu a grid structure.

experimenting with die cuts

With my 'Mutton Quad' typeface being based around the shape of a hexagon i thought of also using this shape for my menu. The only down side of using this shape is that it limits me to where and where i cannot place my type on the inside pages.

This die cut idea came from the brochure design shown in my research work. I find this die cut really effective and eye catching. Out of all three of these ideas, this is my favourite.

This die cut takes the shape of the gap in between the letters 'A' and 'D'. This compared to the ones above is very minimal but could be very effective.

Type layout

I have been looking at examples of grid systems and the way in which the typography has been laid out on current design work. Below are some swiss poster designs that show the many different styles and ways that typography can be used. I am drawn towards the use of 'hanging' typography (this can be seen on the first image, on the two posters on the right hand side). Some of the typography can also be seen at different angles, allowing it to morph into random shapes. 

With my typeface that i have designed being based around the shape of a hexagon, i thought of using one of the face's for the typography to run off like shown in the image above. This way the menu title 'Mutton Quad' and the typography used on the inner pages will connect better with one another. 

Inspiration

Below are a number of typography based design brochures. All of these are gate folded, which is the style in which i am aiming for with my restaurant menu. The first design brochure shows a good example of how creative informative typography can be and also shows off a neat grid system within all the jumbled up type. I also like the use of hierarchy on this brochure as it gives the typography more depth (this is something i will consider with the typography on my menu).

The last three brochures have used die cuts in the designs. These i think (if used properly) can make the brochure look neat and classy, giving the design a nice finishing touch. This is defiantly something i will look into on my menu design.

Mutton Quad Typeface A-Z