Monday, 7 February 2011

Target Audience

I am wanting my restaurant to appeal to the younger generation (18-25 years). This means that the name of my restaurant must be eye catching and rememberable. I am not to keen on the working title "Mutton Quad", so i will look into the different areas of typography and see if i can gain any names from that.

I plan to traget this audience by making the theme of my restaurant very funky and modern. To achieve this look i will be researching into existing restaurants, to see the layout and identity they have decided to use. Also i will look into the different styles of typography to gain inspiration.

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